Official sponsor of those who leave their mark

TELL US YOUR STORY FOR THE CHANCE TO WIN $25,000 TO FURTHER YOUR GOALS

You have the power to transform the world around you—how are you using it? As a brand known for leaving its mark on culture, Cheetos is looking for those leaving their own mark on the Hispanic community. Whether you’re changing the world or inspiring people close to you, we want to hear about it!

Register below and enter your bag code to submit a :65 second video on how you’re leaving your mark. Our Grand Prize Winner will take their place as a Deja Tu Huella Ambassador, winning $25,000 toward their initiative, a trip to the 2024 Billboard Latin Music Week, and a spot on the Cheetos Community College Tour to empower the next generation to pursue their passions.

Click to see past winners and learn more about the Cheetos Community College Tour.

*Required Field